Ridge Digital Campaign
Cinematic Sports Visualization
Project Overview
The goal was to create high-impact campaign imagery for their American Football gear, eliminating the need for physical samples or photoshoots while maintaining 100% technical fidelity to the product.
The Core: Human Expertise & 3D Modeling
Without the 3D modeling stage, the process holds no commercial value. The foundation of this project is the "human factor": translating Ridge's actual patterns into a digital environment. This ensures that the garment's fit, tension, and drape over the pads are identical to the physical product.
From Pattern to Mesh (CLO 3D Interface)
Caption: Digital Fashion Engineering. Using Ridge's official patterns in CLO 3D to simulate real-world physics. This is the most critical step: ensuring the garment behaves exactly as it would on the field.
The Blueprint (Blender Scene)
Caption: Scene Composition in Blender. Setting the stage, defining the camera angles, and building the structural base of the image before the final aesthetic refinement
The Creative Leap (Before & After)
Caption: AI-Driven Art Direction. I used AI to transform the technical base into a cinematic scene, integrating an authentic Riddell helmet.
Detail & Texture (Close-ups)
Caption: Macro Details. Enhancing resolution and material textures to showcase the synthetic fibers, metallic finishes, and branding details with photographic quality and crafting the Dual-Tone (Red/Cyan) lighting to enhance the dramatic mood.
Technical Stack
Pattern Making & Cloth Simulation: CLO 3D
Scene Architecture: Blender
AI Art Direction & Lighting: Gemini
Resolution Upscaling: Upscayl
Post-Processing: Adobe Lightroom (Model Presence & Film Grain)
About Me
I'm a freelance sportswear designer based in Granada, Spain, with over 15 years of experience specializing in sublimation.
You can check out more of my work at senastudio.art
Feel free to let me know if you have any questions or feedback!
